Artigo
This article discusses the relationship between crafts and sustainable design in the Associação dasMulheres da Agulha Criativa (Creative Needle Women’s Association) – AMAC, in São João dos Patos,Maranhão, specifically in the “Marcando Bordado em Cores” (“Marking Embroideries in Color”) Project,in 2011. The research presents the course and completion of the project by a team of SEBRAE designers andconsultants. It is characterized as a case study, with a descriptive and qualitative approach. The aim of thisstudy was to understand the role of design in the community of embroiderers, in order to see if their workwith these women made them independent in the process of creation, manufacture, exhibition andcommercialization of their products. The reference used was the Virtuous Design and Development Ladder,created by Gabriel Patrocínio (2015), through Papanek and Bonsiepe, where the role of sustainable design isrealized in the determination of different types of innovation. Finally, the results of this study showed apositive social impact in the community of artisans producing cross-stitch embroidery; but, regarding theeconomic aspects, there is a need for a planned relationship with the partner entities with the purpose ofmaking the role of the designer in the community enable the artisans to enter into a promising market thatassimilates their products, making them reach the stage of autonomy. The sustainable design interventions, inthis sense, aim to contribute to the development of forms of innovation, that respond to the demands of thecommunities themselves and that make possible the renewal, transformation and appreciation of their identityand knowledge.
Autores: Lima, Márcio Soares ; Noronha, Raquel Gomes ;
Ano de publicação: 2017
Local de publicação: SBDS + ISSD 2017